Chris interviews Ira Childress, Assistant Athletic Director and Head of Football Players Relations at Louisiana State University (LSU), and former Athletic Director at Gulliver Prep in Miami, Fla, on the topic of the expanding role of the Athletic Director in K-12 schools. The role of the Athletic Director has become an extremely important and more sophisticated position as schools continue to invest large dollars in their sports fields and facilities and we become more sports focused as a society. This episode will address the following:

• What does today’s Athletic Director job description look like?

• Sports programs are becoming a business – how do Athletic Directors adapt?

• How can K-12 schools best use sports as an admissions and fundraising tool?

• What do K-12 sports programs need to do to compete with NIL, Travel Programs (like AAU) and Rec sports?

• How can schools build programs at lower school levels and should they?